Novi Expo Center Attracts Naming Partner

NOVI, MI-TBON LLC, the owners of the new Novi expo center, announced that Rock Financial had signed on as the naming sponsor and that the facility. The venue will be named the Rock Financial Showplace. The planned $18 million, 320,000-sf exposition and convention center in Novi includes 214,000 sf of exhibition space, 40,000 sf of meeting space and 30,000 sf of banquet space.

“The Rock Financial Showplace will attract more than 1.5 million visitors each year and make a significant contribution to the Southeast Michigan economy,” said David Hall, senior vice president at Rock. “This family friendly event center will have it all: Ample parking; state-of-the-art technology; and the ability to host a wide variety of events ranging from enormous home improvement shows to intimate wedding receptions.”

Phase II plans for the facility include a hotel and additional parking spaces, though a firm timeline for the second phase has not yet been announced. Cleveland-based Sports Facilities Marketing Group brokered the naming rights agreement. TBON is owned and managed by Blair M. Bowman. The project is on schedule to open Aug. 26.