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Many independent insurance agencies are small businesses. Their owners spend most of their time simply managing day-to-day operations. But even larger agencies with more resources can be so focused on making sales that they forget about marketing themselves. Although marketing and sales are linked, and both are used to increase an agency's revenue, marketing is more about helping prospects find you. It also offers the opportunity to let your current clients know more about you and the products you offer generally.

When independent insurance agencies want to increase their brand awareness, they must adopt methods of communication that clients are engaging with today. This means embracing a digital presence and diving into the world of social media. Gone are the days when all you had to do was advertise in the Yellow Pages or local newspapers. Facebook, Twitter and LinkedIn, among other social media sites, are where customers are currently getting most — if not all — of their information. On those platforms, independent insurance agencies can engage with more clients at a greater speed than ever before while also highlighting the work they do and why clients need to consider their business.

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