Is your website driving new business into your firm?
The key with powerful websites isn't so much what they look like, but what visitors do when they arrive. Here are a few quick tips for fixing your website so it drives more qualified prospects to you.
1. Simplify navigation
Focus on having simple navigation that will take people from your home page to exactly where you want them to go. Most visitors will go to 1.3 pages on a website (including your home page) with the 2nd most popular place being the about us page (they really want to know who you are). What else do you want them to see? Establish links driving visitors to other interesting information inside your site.
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