(Bloomberg) — Lyft Inc.'s pink mustaches got the green light in New York City.
The ride-sharing service, which is vying with Uber Technologies Inc. for customers hailing rides via smartphone applications, reached an agreement with the city to begin operating in all five boroughs tonight, the company said in a statement on its blog today.
Uber, Lyft and other car-booking companies are seeking to crack open the U.S. taxi and limousine market, estimated to be an $11 billion industry, according to IbisWorld Research. Lyft, which uses fuzzy pink mustaches to identify its cars, put its New York debut on hold two weeks ago, after city and state authorities said the company hadn't complied with regulations. Limited services will start, with a full rollout in the coming weeks, San Francisco-based Lyft said.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
