"Sprezzatura" is Italian for the art of "making whatever you do appear to be without effort and almost without any thought." Sprezzatura is the nonchalance we see in great artists like Picasso and athletes like basketball player Michael Jordan and New England Patriots quarterback Tom Brady when they are performing at the top of their game. It leaves us breathless.
By making the difficult look easy, they make us feel like we can do it too—at least in our daydreams. We identify more closely with both the master craftsman and his masterpiece. Sprezzatura makes us feel smarter, stronger and more capable. Subconsciously, the virtuoso becomes an extension of ourselves, and together we are great.
But what does all this have to do with managing your business?
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