NU Online News Service, Oct. 14, 3:54 p.m. EDT

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Alterra Capital Holdings said it is rebranding Max SpecialtyInsurance Company as Alterra Excess & Surplus Insurance Company(Alterra E&S).

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This effort is part of Alterra's broader rebranding efforts inthe wake of the May 2010 merger of Max Capital and Harbor Pointthat formed Alterra, the company said.

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Alterra E&S is a Delaware-licensed insurer approved to writebusiness on a non-admitted basis in the U.S., the U.S. VirginIslands and Puerto Rico, according to W. Marston Becker, presidentand chief executive officer of Alterra.

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Mr. Becker also said Max America Insurance Company, which writesbusiness on an admitted basis in the U.S., will be renamed AlterraAmerica once regulatory approvals are received.

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Max Capital and Harbor Point shareholders approved a $3.5 billion merger in April.

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