Erie ranks highest among 18 major auto insurance companies insatisfying new buyers, according to the J.D. Power and Associates2008 Insurance New Buyer Study. The study focused on distributionchannel, price and policy offerings.
|Erie received a score of 896 on a 1,000-point scale, performingparticularly well in the price factor. The Hartford follows Eriewith a score of 894, while State Farm ranks third with 893.
|The study finds that while 55 percent of all new auto insurancesales are handled by local agents, the percentage of buyersshopping and closing via direct channels, including insurer Websites and call centers, has increased from the 2007 study. In 2008,44 percent of buyers purchased directly from the insurer, ratherthan through an agent, an increase of 3 percent from 2007. 22percent of buyers who changed their shopping channel went to directpurchasing methods compared with 15 percent who switched to usingan agent.
|However, the study finds that buyers who purchase their autoinsurance policies through local agents give higher averagesatisfaction scores compared with those who purchase policies fromdirect channels.
|The study also found:
|For more information, visit http://www.jdpower.com/.
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