Alternative legal services providers (ALSPs) have taken hits from state bar associations in recent months, battling allegations that the ways they operate violate rules of professional conduct (RPCs).

Kevin Gillespie, a self described “serial entrepreneur,” believes he’s found a way to leverage tech for lower-cost legal services while managing to comply with these rules. His answer is mobile platform “Text a Lawyer,” an app-based service where a consumer fires off a legal question into the ether and lawyers flock to answer them.