IP/IT The London Olympics Bill aims to protect the 2012 Games from the ambush marketing that has affected previous sporting events. However, the Government has been criticised for a draconian Bill that many claim goes too far. Pauline Dore reports
October 05, 2005 at 08:03 PM
1 minute read
The original version of this story was published on Legalweek
Los Angeles, Lillehammer, Atlanta, France, Sydney, Salt Lake City, Japan, South Korea, Portugal, Wimbledon. What have they all got in common? These places have all, to their detriment, been ambushed – ambushed by marketers, who some might describe as ingenious and others as unscrupulous.
With the capital winning the right to stage the Olympics in 2012, many are asking if London will be next.
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