If credit unions can't beat the fintechs, why not join 'em?
That's what nine credit unions in New York, Florida and Alabama are doing in a six-month pilot project with LEVERAGE, the for-profit subsidiary of the League of Southeastern Credit Unions, and Linqto, a Silicon Valley company that specializes in software for fintech applications.
The short-term goal of the pilot project is for credit unions to work with fintech developers to determine what specific apps are most likely to appeal to existing and prospective millennial members.
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