Consumer Financial Protection Bureau Director Richard Cordray said the bureau fully intends to be the cop on the beat taking on the four Ds: Debt traps, dead-end markets, deceptive marketing and discrimination.

"The upshot is that we want everyone to know that we fully intend to be the 'cop on the beat' that was envisioned when the financial reform law was enacted," Cordray said in an Oct. 24 speech at the University of Michigan Law School.

"In the years ahead, we plan to use all of our various tools – our supervision, enforcement, and rulemaking authorities, along with our consumer education initiatives – as appropriate to address issues in the consumer financial marketplace," he added.

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