Seeking to generate more post-Bank Transfer Day buzz, CUNAdebuted this week three viral videos –each 15 seconds long – designed to push the consumer choiceconcept and aid CU membership growth.
|The new “Web-based vignettes” direct consumers to the asmarterchoice.org websiteand “are aimed at reminding viewers in a humorous and we believeattention-getting way that there are bad choices and good choices,and there's always an opportunity to make a smarter choice,” saidMark Wolff, senior vice president-communications for the tradegroup.
|The videos are on YouTube, Facebook and other sites and werecreated by a Washington agency, Interface Media Group.
|“In producing these videos in social media, our goal has been totry to reach a youthful audience as we retain the Bank Transfermomentum,” said Wolff.
|The videos, said Wolff, are in addition to a series of othermarketing materials already distributed to credit unions, includingmodel press releases, banner ads, T-shirts and “ready” sheetsdetailing preparation, messaging and Q&A for front-linestaff.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
