SAN FRANCISCO — Eloquent Online President Jason Dias kicked off the Marketing Association of Credit Unions' 2011 Annual Conference on Wednesday by getting the more than 100 attendees on their feet, singing along with musicians Scott Mckenna and Nyke Van Wyk.
It was one of many moments that helped demonstrate what makes a brand memorable, and for Dias it's music.
"Think about your members. You want them to have their expectations exceeded. Telling others about you and your brand should be like a song they can't get out of their head," said Dias. "Get your audience involved, excited and geeked up about your credit union by making your brand memorable."
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