Virginia credit unions were reminded this week of competitive opportunities to push the industry message before the "stagecoach arrives in August" – that is, the Wachovia Bank brand is finally replaced.
In an email bulletin, the Virginia Credit Union League suggested CUs ought to "let your communities know they've got a truly local, not-for-profit, member-owned alternative to the cold and distant Wachovia/Wells Fargo behemoth. Not to mention the savings you represent."
The league noted that the Wachovia changeover to the familiar Wells Fargo stagecoach brand takes place in August.
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