An executive with a leading card processor expects that credit card reward programs tied to and funded by merchants are only likely to grow over the near and medium term.
Robert Legters, vice president of loyalty services for card processor FIS, attributed the growing popularity of merchant-funded rewards programs to the economic dynamic that, he said, benefits both card issuers and retailers.
Merchants help fund card reward programs because they serve as a way for them to both cut and target their marketing costs, Letgers explained. Credit unions and card issuers like them because they help boost their cards' popularity, he said.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
