Environmental professionals who specialize in helping consumers improve their homes' energy efficiency say credit unions have an opportunity to step into a growing market in green finance.
"This could be such a good market niche for credit unions to fill," said Jason Holstine, the owner and founder of Amicus Green Building Center, an environmental supply retailer and consultancy headquartered in Kensington, Md., just outside Washington D.C.
"This kind of lending is local by definition," he said. "It strengthens communities, lowers utility costs and saves consumers money. It's perfect for local financial institutions like credit unions or community banks."
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