A Maryland credit union has used programs from CO-OP Financial Services to help renew debit card usage among members whose debit card use had been falling or remained flat, according to the CUSO.
The two tools are CO-OP Revelation, a web-based program that allows CUs to analyze their card transactions, and CO-OP Preferred, a program that makes it easier to plan and implement marketing campaigns.
The $282 million Signal Financial Federal Credit Union used the tools to both identify which debit card users were using their cards less frequently and design a marketing campaign to drive more usage.
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