The $224 million Fairfax County Federal Credit Union has launched a more than $500,000 Spanish language media campaign to promote the credit union to the regions Spanish speaking residents.
|The credit union attracted additional money for the campaign after the National Credit Union Foundation made the credit union an innovation grant of $99,900. The credit union used that grant money to attract $430,000 in support from Spanish language affiliates of CBS radio, Cox Cable, Telefutura, Univision, and WJAL TV.
|"The launch of our media campaign in January has already resulted in 17% of our new members coming from Hispanic origins and 60% opening checking accounts," reported Matthew Kaudy, Chief Marketing Officer for the credit union. "I am forecasting the trend to continue upward as the frequency of our message continues to increase and we continue to expand our messages through additional channels."
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