MIAMI — A low-cost TV awareness campaign Web-linked and funded by a consortium of south Florida credit unions on the NBC affiliate, is going national next month in three major markets, its backers announced Friday.
A key feature of the co-op nature of the "Credit Union Difference " 30-second ads, now slated for NBC broadcast in Dallas, San Diego and Washington, the first two weeks of January, is the low price-packaging of the commercials that carry individual CU taglines and can track and refer on-line contacts, claim the sponsors.
"So far we've been getting a positive response from the ads which we hope will go a long way in boosting South Florida membership which is pretty low at 20%" said James Wagy, chief operating officer of the $725 million Tropical Financial CU of Miramar.
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