HOUSTON — The wildly popular Disney Channel character Hannah Montana may just be the starting point credit unions need to jump-start their efforts to reach Generation Y, that group of 30 million born between 1983 and 1997.
That was the message from keynote speaker Jason Dias, president of Eloquent Online, a marketing firm, who spoke at the African American Credit Union Coalition's conference.
With a lively presentation peppered with music from all genres, Dias implored attendees to consider taking their credit union message online with live streams, revamping their branches so that they appeal to a younger audience and setting up profiles on MySpace and Facebook. In addition to establishing financial literacy connections with local schools, Dias suggested credit unions holding concerts there to create brand awareness. In three years, one out of four Gen Yers will be old enough to drive, he pointed out.
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