HOLLYWOOD, Calif. — First Entertainment Credit Union has gone Hollywood and is giving members a chance to audition their own virtual personal assistant on its newly revamped Web site (www.firstent.org).
With "The Audition," the credit union is shaking up the traditional, conservative image of credit unions and showing members that "money has never been so funny."
Besides going for a clean, sleek look with more white space and a few punches of color for various products and services, online video, geared toward the next generation of credit union members, is a key component of the new site.
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