PORTLAND, Ore. — "Know thyself" could be the most valuable lesson for credit unions.
Jeff Stephens, CEO of local full service branding firm Creative Brand Communication says what differentiates each credit union from their competition is how they live their story.
"It is more than credit unions just telling their story," said Stephens. "You have to prove your story to members and a lot of it is about human interaction. If you think about all the things that create an experience, if you can find a way to individualize even the most mundane task it will resonate with members."
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