TORONTO – DCR Strategies Limited, a firm which has made its name in the marketing and provision of loyalty programs has turned its attention to credit unions, tailoring a suite of turnkey products specifically for CUs.
The company's TruCash Credit Union Rewards Program is designed to complement and support the offering of all CU products, grow the credit union member base, and make the CU's debit card the most frequently used and valuable card in a member's wallet, the company said.
The company stressed that the rewards program is completely customizable to a CU's needs and that it offers a variety of components from which a CU can choose. These include online rewards to encourage online transactions, the ability to include all of a CU's products in an awards program, the ability to offer different rewards to different tiers of members and assistance with marketing and administering the program.
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