For the growing popularity of contract workers and the gigeconomy, such workers are often at a disadvantage when it comes to benefits such ashealth insurance. But in a nod to the growing importance of suchrelationships--and in some cases thumbing their noses at the Trumpadministration--companies like Uber who rely heavily on contract workers are taking itupon themselves to promote ACA signups.

The New York Times reports that many Silicon Valley companies are drivingcampaigns to publicize enrollment in health care plans through ACAmarketplaces. It’s not the first time they’ve chosen to lock hornswith the current administration, since tech companies are among themost outspoken about policies they see as harming theirworkforce.

Uber says its campaign is a “response to a growing need fordrivers rather than a political act.” It’s also part of a programthe company started back in June to better the company’s relationship with itsdrivers by adding new initiatives and features that benefit thosedrivers, such as tipping.

The major ACA signup effort launches Friday with events in 28different cities, from Los Angeles to Indianapolis. As part of itspartnership with health consultant startup Stride Health, Uber willprovide in-person help for people signing up for ACA coverage inthe marketplaces.

Stride Health specializes in helping independent workers selecthealth, dental and vision insurance coverage, and said in thereport that it’s also working separately with a group of companies,including Etsy Inc, Door Dash Inc and Postmates Inc, to assisttheir independent contractors in signing up for insurance.

The move could further boost what has been a record turnout forhealth care signups thus far this year, despite administrationefforts to curtail both funds and hours—as well as advertising—inthe hope of terminating the program in the wake of Republicans’repeated failures to pass a repeal/replace bill. Considering thatUber alone has some 600,000 drivers in 49 states and the Districtof Columbia, and that close to 150,000 of them searched for healthcoverage last year through Stride Health, with most of themenrolling, this could give the ACA a further boost.

Meghan Joyce, Uber’s regional general manager of the U.S. andCanada, is quoted saying in the report of the signup efforts, “Thisyear we’re doubling down on that.”