Total individual life insurance premium grew 3 percent both in the third quarter and for the first nine months of 2012, according to new data from LIMRA released Monday.
Total individual life policy count fell one percent for the third quarter, but remained up two percent, year-to-date.
"Whole life and indexed universal life were the sales leaders in the third quarter," says Ashley Durham, senior analyst, LIMRA product research. "Both product lines have consistently performed well under challenging economic conditions because they offer consumers the opportunity for steady growth while protecting their principle from the prolonged market volatility."
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