Variable annuities from Prudential Financial and Jackson National Life received top scores in a new survey of financial advisors, according to a new report.
Cogent Research released this finding in a survey of 1,741 registered financial advisors, the survey examining advisor-sold products, preferences and trends across distribution channels. The study, "Advisor Brandscape 2012," includes assessments of mutual, exchanged-traded fund and variable annuity providers, users and non-users of each carrier brand by product category.
The Cogent survey assigned a "star" designation to Prudential Financial and Jackson National Life, citing the companies' "brand equity, commitment and ownership." The insurers trail only RiverSource in terms of revenue earned per advisor.
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