Osborne Clarke, the U.K.’s 35th-largest law firm by revenue, will open its second U.S. outpost next week by launching an office in New York, The Am Law Daily has learned. The office, which will initially be staffed by a rotation of attorneys from elsewhere in the Osborne Clarke network, will focus on inbound and outbound U.K. law work in the advertising and digital business sectors. Firm leaders say the New York office will work closely with Osborne Clarke’s existing U.S. base in Palo Alto, which opened in 2001. It will be the firm’s 16th office worldwide.

Adrian Bott, head of Osborne Clarke’s technology, media and telecommunication practice—which he describes as a “significant focus” for the 600-lawyer firm—says that New York is fast becoming an established center for technology companies.