A proposed class action of substantial interest to the video gaming world was on the cusp of a settlement when the case was hit by the litigation equivalent of friendly fire.
Widely watched for its potential implications for the marketing practices of action-game producers, Perrine v. Sega of America alleged the developer and publisher of “Aliens: Colonial Marines” pulled a “bait-and-switch,” hyping the game’s supposed exciting features in an advance gameplay demonstration. When the actual game was released, it allegedly bore little resemblance to the demo, and was bombarded by bad reviews and cries of “foul.”
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